Messaging Channel Comparison

Here is a comparison between the various messaging channels.

	Email	SMS	Telegram Bot 👑	WhatsApp*
Cost per message	$0 if < 1M emails per month (see SES costs)	USD0.0415	Free	7 cents SGD
Cost of infrastructure set-up (estimate)	Covered by Postman	Covered by Postman	Covered by Postman	>10k SGD if an agency wishes to set it up
Onboarding timeline	A few minutes	A few hours	A few hours	Weeks
Target audience age group	All ages	All ages	<40 yo	>40 & <100 yo
Added features that Postman can leverage (future roadmap)	Open rate	2-way reply	2-way reply, poll, quiz, payment	2-way reply
Able to selectively send to a subset of people	Yes, using the excel to remove certain recipients based on their characteristics	Yes	Yes	No

*We do not support sending of WhatsApp messages for public officers in general. The service is available only for MCI due to the complexity and cost involved.