Messaging Channel Comparison
Here is a comparison between the various messaging channels.
| SMS | Telegram Bot 👑 | WhatsApp* | ||
|---|---|---|---|---|
Cost per message | $0 if < 1M emails per month (see SES costs) | USD0.0415 | Free | 7 cents SGD |
Cost of infrastructure set-up (estimate) | Covered by Postman | Covered by Postman | Covered by Postman | >10k SGD if an agency wishes to set it up |
Onboarding timeline | A few minutes | A few hours | A few hours | Weeks |
Target audience age group | All ages | All ages | <40 yo | >40 & <100 yo |
Added features that Postman can leverage (future roadmap) | Open rate | 2-way reply | 2-way reply, poll, quiz, payment | 2-way reply |
Able to selectively send to a subset of people | Yes, using the excel to remove certain recipients based on their characteristics | Yes | Yes | No |
*We do not support sending of WhatsApp messages for public officers in general. The service is available only for MCI due to the complexity and cost involved.
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