Postman Guide
Go to Postman v1
  • 🥳About Postman v1 (Postman Legacy)
  • Campaign Guide - General
    • 🚀How to send a campaign?
      • ☝️Before You Start
        • Demo Mode
  • Campaign Guide - Email
    • 📧Email Campaigns - Basics
      • How do I send an email campaign?
      • Scheduled Sending
      • Bounced Emails and Halted Campaigns
      • Email Statistics
      • Formatting your Message Template
      • Variable Fields
      • Unique URL Link per Recipient
      • Pasting Content from Microsoft Word
      • Manage your Unsubscriptions
      • Understanding Unsubscriptions
    • 🔐Sending Password-Protected Emails
      • Tutorial
      • Template Editor
  • Campaign Guide - SMS
    • 📲SMS Campaigns - Basics
      • Before Starting Out
      • Summary of Costs
    • 🪜SMS Onboarding Overview
      • Step 1: Sender ID Registration
      • Step 2: Sign up for a Twilio account
      • Step 3: Set up your Twilio account
      • Step 4: Configure Your Twilio Account
        • What if I need to buy a phone number?
      • Step 5: Send a Test Message on Twilio
      • Step 6: Fill in your Twilio credentials in Postman!
        • How do I send a campaign with my saved SMS credentials?
    • 🤔What else do I need to know about sending SMSes?
      • More about Sender ID registration
      • Can I see the send status of my campaign?
      • How can I configure my SMS send rate?
      • Sending an SMS to a Foreign Number
      • SMS Best Practices
      • Useful Twilio Links
  • Campaign Guide - Telegram
    • 🤖Telegram Campaigns - Basics
      • How do I set up Telegram to send my campaigns?
      • Add Telegram Bot Token in Postman
      • Instructions for Recipient Onboarding
      • Use the Bot in the Campaign
      • Telegram Formatting
      • Telegram Bot Statistics
  • Email API Guide
    • 📖Overview
      • IM8 Policies
      • Connecting your Intranet Application
      • API Response Formats
    • 🗝️Email API Key Management
      • Bearer Authentication
      • Generate your email API Key
      • Rotate your email API Key
    • 📨Programmatic Email API
      • Getting Started
      • Comparison with AMR
      • SG-Mail Whitelisting
      • Custom From Address
      • Tracking Email Status
      • Send Email API
        • From Name and From Address
        • CC and BCC
        • Recipient Blacklist
        • Email Tagging and Classification
        • Email Body
          • Embedding Images
            • Linked Images
            • Content-ID Images
        • Attachments
        • Rate Limit
      • Get Email by ID API
      • List Emails API
    • 📨Programmatic GovSG WhatsApp API
      • Getting Started
      • Tracking Message Status
      • Get Available Templates API
      • Send Message API
      • Get Message by ID API
      • List Messages API
    • 🎓Frequently Asked Questions
  • FAQ
    • 📶Service Status
    • For Recipients
      • Check Email Authenticity
    • For Senders
      • Messaging Channel Comparison
      • Cost Breakdown
  • Legal
    • Terms & Conditions
    • Privacy Policy
  • Contact Us
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  1. Campaign Guide - Email
  2. Email Campaigns - Basics

Email Statistics

Go through this page to understand the stats from your campaign.

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Last updated 2 years ago

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The campaign dashboard shows you all the campaigns that you have sent in the past. Campaigns with an export button mean that there are errors or invalid emails in that particular campaign.

You can click into your campaign to see the breakdown of the summary stats.

Types of Status for Email

Email campaigns would generate two types of status:

  1. SENT: Your email was successfully delivered to the recipient

    • In your campaign delivery report, the status for successfully delivered emails will read “success”. If recipients have already opened the emails, the status will be “read”.

You generally would not have any ERROR status. To see the entire list of invalid emails, you need to click on the Export button.

Once you click on the Export button, you will get a CSV file with the following columns.

Error Codes
Description & Follow-up Action

Blacklisted

The email recipient is not valid and might not exist. You have sent emails to this invalid email address before and we have added this email address to Postman's blocklist given that the email address is invalid.

Action: Please remove this email address from your contact list. If you think this email address is blacklisted mistakenly, please contact us.

Action: Please remove this email address from your contact list.

Note: email distribution lists (i.e. group email addresses) will also be hard bounced. Action: please use individual email addresses in the CSV recipient list.

The email inbox might be full or the person might have an out-of-office message.

Action: None. You can continue to send emails to these recipients in the subsequent campaign.

Error

Incorrect email formatting. Please check for typo, space, and symbols and amend this email address.

Action: Check for typo, space, and symbols in the recipient field and amend the email address.

INVALID: The email address was not valid. It could be a .

These are and they are invalid emails. No real human is using these email addresses. The email recipient is not valid and might not exist. We will be adding this recipient to our blacklist and we will not send emails to this recipient again for any future campaign.

📧
soft or hard bounce
Hard bounce
hard bounces
Soft bounce