# Unique URL Link per Recipient
## Method 1: Unique link couched in a word
1. Highlight the word/phrase that you want hyperlinked, and click the "Insert link" icon.
2. In the "Link to" field, type in `{{url}}`.
3\. In your CSV Recipient list, include a column with the header `url`. Fields under this column must begin with `https://`
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## Method 2: Unique link is displayed in full (also possible for SMS)
1. In the message template, write your variable field as `{{xxx_link}}`. You can fill in the first word with any word you want, as long as it is followed by `_link`. For example:
2\. In your CSV file, the header must also follow this naming convention i.e. `xxx_link`
By following these steps, the full link will appear in the message that your recipient receives.
